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Why Does Your Business Need a Website?

The internet continues to grow.

Statistics show that over 14.7 million people use the internet in Australia at least every month. 70% of Australia’s population is online. And in the period 2000-2007 Australia’s internet use grew by a skyrocketing 123%. As a business, now is the time to get involved. The internet can give your business the opportunity to expand into new areas and expose you to a whole new audience. Statistics from http://www.internetworldstats.com Jan 11 2007.

Introduce yourself to new customers.

Potential customers want to know more about the businesses they are dealing with. More and more they are looking to the business’s website for this information. With a website you can present yourself, your staff and the intentions of your business clearly and professionally. Being able to refer potential business to a well designed website will also give you and your staff a greater sense of pride and confidence.

Level the playing field.

On the internet small and large businesses can compete on a more level playing field. A professional website can present a small business with all the flair and impact of larger businesses. Likewise, well established businesses fall flat on the internet if their website does not match their status.

Build credibility and trust.

A well designed website gives your business credibility and professionalism. This instils a level of trust in your customer, which increases their purchasing confidence. An unprofessional website will reflect badly on your perceived professionalism, and not having a website at all can work against you when being compared with the competition.

Be open for business 24/7.

Provide service and information to customers and potential customers around the clock with no extra effort or staff costs. Digital media is immediate and delivers answers while buyers are still hot. It is also highly interactive and with the right scripts can elicit sales with little or no personal contact.

Cost-effective marketing.

The Internet can be the most effective and cost-efficient way to advertise and reach qualified prospects. Search engine optimisation and sponsored searches are very affordable and can deliver results for a fraction of the cost of regular print ads. No matter what the size of your business, your website is a powerful and cost-effective direct marketing and communication tool.

Improve your professional image.

Even if you’re a one-man shop or a small office of three, a website can make you look like a large, professional operation. Not only do you get a personal domain name that you can plaster all over your print materials, you’ll also get to replace that free consumer email address with your own business’s for added branding and credibility (Eg: Bbto@bbto.com).

Expand your market.

Do not limit your market to how far you feel like driving in an afternoon. A website is integral to reaching a statewide or even multi-state market right from your office. It does not matter where your prospects live anymore. You can communicate with them instantly via the Internet, with your website serving as a virtual office complete with proposals and applications.

Save paperwork and postage.

It is not cheap to send out those heavy packets of carrier information. Plus they take days to reach your prospect - enough time for them to lose interest or be lost to a competing agent.

A website makes it easy for people to refer new customers to you.

For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site. Website addresses are easier to remember than phone numbers. Plus, giving people multiple ways of contacting you makes it more likely that they will do so.

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